Television
AdZ, CommercialZ
Types of Television
AdZ
There are many ways we can advertise on television. Here are the four major types of television ads.
Standard Commercials
Standard Commercial
Television commercials (TVCs) represent the predominant form of television advertising. These advertisements generally range in duration from 15 to 60 seconds and are broadcast during scheduled commercial breaks.
Content : Image, Video & Infographic
Price Range : ⭐⭐⭐
Infomercials
Infomercials
Infomercials are extended television advertisements, often broadcast during late-night or weekend time slots. These commercials typically span 30 minutes or longer and feature a direct call to action, such as a phone number or website URL, encouraging viewers to engage with the advertised product or service.
Content : Live / Pre-recorded
Price Range : ⭐⭐⭐
Brand Integrations
Brand Integrations
Brand integration occurs when a brand seamlessly becomes an integral part of a TV show’s narrative. This can involve the entire script revolving around the brand or featuring its products as special prizes. Integration can be achieved organically within the storyline or through explicit placement.
Content : Integrated product/service shots
Price Range : ⭐⭐⭐
Overlays
Overlays
overlays, typically positioned at the top or bottom of the screen during a program, are designed to unobtrusively capture viewer attention with concise messaging. These overlays ensure that the primary content remains uninterrupted while effectively delivering key information.
Content : Banners/Animated Banners
Price Range : ⭐⭐⭐
Types of Television
AdZ
There are many ways we can advertise on television. Here are the four major types of television ads.
Standard Commercials
Standard Commercial
Television commercials (TVCs) represent the predominant form of television advertising. These advertisements generally range in duration from 15 to 60 seconds and are broadcast during scheduled commercial breaks.
Content : Image, Video & Infographic
Price Range : ⭐⭐⭐
Infomercials
Infomercials
Infomercials are extended television advertisements, often broadcast during late-night or weekend time slots. These commercials typically span 30 minutes or longer and feature a direct call to action, such as a phone number or website URL, encouraging viewers to engage with the advertised product or service.
Content : Live / Pre-recorded
Price Range : ⭐⭐⭐
Brand Integrations
Brand Integrations
Brand integration occurs when a brand seamlessly becomes an integral part of a TV show’s narrative. This can involve the entire script revolving around the brand or featuring its products as special prizes. Integration can be achieved organically within the storyline or through explicit placement.
Content : Integrated product/service shots
Price Range : ⭐⭐⭐
Overlays
Overlays
overlays, typically positioned at the top or bottom of the screen during a program, are designed to unobtrusively capture viewer attention with concise messaging. These overlays ensure that the primary content remains uninterrupted while effectively delivering key information.
Content : Banners/Animated Banners
Price Range : ⭐⭐⭐
Reach Audiences at Scale with Television Advertising
TV ads might sound old-school, but they still do one thing really well — get people to remember your brand. Think about it: you’re watching your favourite show, and a well-made ad pops up. You don’t scroll, you don’t skip. You watch. That’s the kind of attention most platforms can’t buy.
At Avyan, we help brands tap into that power. Whether you’re aiming for mass awareness or just want your brand to show up in the right moment, we’ll guide you. Don’t worry if you’ve never done TV ads before — we’ll walk you through the process, suggest channels, and make sure your message fits the screen (and the budget).
Got Questions? Let’s Chat.
It’s true that streaming is huge, but TV’s still got its place. A lot of people still tune in to local channels — especially for news, sports, and drama. It’s not about choosing TV or digital. It’s about using TV with digital, so your brand shows up in more ways.
Not really. You choose where and when you want your ad to run. It will cost more if you want to be on the 8 p.m. news during a big event. But there are many times that won’t break the bank and will still give you good sight. We will help you plan it out so that you don’t spend too much.
Definitely. You don’t need a cinematic masterpiece. In fact, some of the best-performing ads are really just clear, simple, and straight to the point. If you’ve got something from your social media or even just a raw idea, we can work with that. We’ll help tidy it up so it fits the TV format and still gets your message across.
You can tell us who you’re trying to reach, and we’ll help suggest where your ad fits best — whether that’s during morning talk shows, late-night movies, or local community news. If you already have a show or slot in mind, just let us know. We’ll check what’s possible and see if it lines up with your budget.
Can you run digital ads to go with the TV ones?
Yes, and it’s actually more powerful that way. Someone sees you on TV, then later sees your ad on Facebook or YouTube — that repetition builds trust. We can help run both, so your campaign feels more complete and connected.
Ready to Explore Television Advertising with Avyan?
Let’s chat about how TV ads can work for your brand — without the big-budget stress. Whether you’re new to it or already have something in mind, we’ll guide you through the best channels, timing, and message to make sure you’re seen by the right people, at the right time.
Lets Talk Business
Let us know your requirement and expectation, and our team will promptly get in touch with you to provide the best solutions tailored to your needs.
Sample Creative AdZ
Television has a massive audience, providing advertisers with the potential to reach a broad and diverse demographic
Television allows for a combination of visuals, audio, and motion, creating a visually compelling and immersive experience for viewers.
Television ads are often perceived as more credible and trustworthy, as they are associated with established and reputable networks or channels.
Television is a powerful tool for brand building, providing a platform for businesses to showcase their brand personality and values.
Television is especially impactful during major events such as sports championships or award shows, providing advertisers with an opportunity to reach a massive and engaged audience.
With the rise of second-screen behavior, television ads can complement digital campaigns, creating a synergistic approach to engaging viewers across multiple platforms.
Advantage of Television AdZ
television advertising may require a significant investment, its ability to deliver a wide reach, visual impact, and credibility makes it a valuable tool for businesses aiming to create a lasting impression and connect with a large audience.
Advantage of Television AdZ
television advertising may require a significant investment, its ability to deliver a wide reach, visual impact, and credibility makes it a valuable tool for businesses aiming to create a lasting impression and connect with a large audience.
Television has a massive audience, providing advertisers with the potential to reach a broad and diverse demographic
Television allows for a combination of visuals, audio, and motion, creating a visually compelling and immersive experience for viewers.
Television ads are often perceived as more credible and trustworthy, as they are associated with established and reputable networks or channels.
Television is a powerful tool for brand building, providing a platform for businesses to showcase their brand personality and values.
Television is especially impactful during major events such as sports championships or award shows, providing advertisers with an opportunity to reach a massive and engaged audience.
With the rise of second-screen behavior, television ads can complement digital campaigns, creating a synergistic approach to engaging viewers across multiple platforms.
Television AdZ Project Timeline
The overall time required to commence a Television Advertising campaign can vary significantly based on the level of early preparation. Typically, this process can range from 4 weeks to 12 weeks.
Upon receiving your inquiry, our team will diligently work on a proposal to recommend the television ads that align with your requirements and expectations.
Required time : 2-3 business days.
The client will review the proposal and select the most appropriate options. We will engage in several discussions and negotiations with the client to finalize options.
Estimated time : 3-7 business days.
Upon finalizing , we will proceed to issue the Media Order to the client, thereby officially initiating the Television Advertising Campaign process.
Estimated turnaround time: 1-3 business days (subject to client approval).
Depending on the client’s requirements,
the Avyan team can assist with the Content Production process. Alternatively, clients may provide their own content. All content must comply with the regulations set forth by Censorship (Lembaga Penapisan Filem) guidelines.
Estimated time for Production: 14-28 days (subject to client's approval and ad type requirements).
Upon design confirmation,
the Avyan team will submit the Content for
Finas & LPF approval. Detailed information about the product, brand, or service depicted in the contecnt will be requested background checks.
Minimum Time Required: 14 business days
Additional Time for Corrections: 7-10 business days per correction
Upon receiving approval from Finas, LPF and also the TV Channel,
we will officially commence the Television Advertising Campaign by scheduling airing dates. The campaign will begin on the day the client’s advertisement broadcasted on particular channel(s).
Estimated time for printing and installation : 7-14 days (Subjective to the type of TV ads)
Television AdZ Project Timeline
The overall time required to commence a Television Advertising campaign can vary significantly based on the level of early preparation. Typically, this process can range from 4 weeks to 12 weeks.