Cinema
AdZ, CampaignZ
What Is Cinema Advertising?
Cinema advertising refers to promotional content shown inside movie theatres, usually before a film begins. This can include video ads on the big screen, as well as placements around the cinema such as lobby displays, standees, posters, and branding at concession counters.
If you are wondering what is cinema advertising and why brands still use it today, the answer lies in attention. Unlike online ads that people can skip or scroll past, cinema ads are shown in a setting where audiences are already seated and focused. With limited distractions and a large screen paired with surround sound, the message becomes more immersive and easier to remember.
In Malaysia, cinema advertising is available across major cinema chains such as Golden Screen Cinemas, TGV Cinemas, and LFS Cinemas. Advertisers can choose specific locations, movie genres, or even screening times to better reach their target audience. This flexibility allows brands to tailor campaigns based on who they want to reach.
Another common question businesses have is about cinema advertising cost. While pricing can vary depending on the cinema chain, location, and campaign duration, it is generally considered a premium advertising option due to its high impact and audience engagement.
Overall, cinema advertising offers a unique combination of strong visibility and focused attention, making it an effective choice for brands looking to build awareness and leave a lasting impression.
Types of Cinema Advertising Formats
Cinema advertising comes in different formats depending on your campaign objective and budget. Here are the most common options available in Malaysia:
On-Screen Advertising
Video ads shown before the movie begins. Best for strong impact, storytelling, and brand awareness.
Lobby Displays
Ads placed in high-traffic areas such as entrances and waiting zones. Helps increase visibility before audiences enter the hall.
Standees and Posters
Physical placements around the cinema that reinforce brand presence throughout the customer journey.
Digital Screens
Digital panels within the cinema showing static or animated ads. Suitable for repeated exposure.
Sampling and Activations
Product sampling or small brand activities inside the cinema to create direct engagement.
Types of Cinema AdZ
With over 150 cinemas across Malaysia, cinema advertising offers a unique opportunity to reach diverse audiences across multiple regions simultaneously.
TGV
Cinemas
Lotus Five Star
Cinemas
Golden Screen
Cinemas
Othe Cinema
Networks
How to Get Started with Cinema Advertising in Malaysia
Discover what is cinema advertising and how to launch a successful campaign in Malaysia. From understanding cinema advertising cost to choosing ad formats, creating content, and scheduling screenings, we guide you step by step to make your campaign impactful and memorable.
Make an Enquiry
Share your business goals, target audience, and preferred locations. Our team will recommend billboard sites that match your objectives and budget.
Location Selection
We guide you in choosing high-traffic areas such as highways, city centres, or shopping districts to maximise visibility and engagement.
Creative Design
If you already have artwork, we’ll adapt it for digital display. If not, our team can design engaging visuals optimised for motion, clarity, and impact.
Campaign Approval & Scheduling
Once your design is ready, we handle all approvals and schedule your ads for optimal times. Your campaign can run during peak hours or any timeframe that suits your target audience.
Launch & Monitoring
Your ads go live, and we continuously monitor performance. You’ll receive reporting and insights so you can track exposure and engagement.
Types of Cinema AdZ
With over 150 cinemas across Malaysia, cinema advertising offers a unique opportunity to reach diverse audiences across multiple regions simultaneously.
TGV
Cinemas
Lotus Five Star
Cinemas
Golden Screen
Cinemas
Othe Cinema
Networks
Cinema Advertising Malaysia
There’s something different about watching an ad in a cinema. Maybe it’s the lights going down. Maybe it’s the sound wrapping around you. But when your brand shows up on that screen, people notice. They’re not distracted. They’re not skipping. They’re just… watching. And in that short window, you’ve got their full attention. That’s cinema advertising in Malaysia!
In Malaysia, cinema advertising isn’t just for big players or movie tie-ins. We’ve worked with all kinds of brands — some well-known, some just starting out — who’ve used cinema ads to make a bold impression. You can run something simple, like a 15-second spot before the trailers. Or go bigger — posters in the lobby, on-screen trivia, even custom promos. It’s flexible. It’s targeted. And most of all, it works. Especially when the goal is brand recall in a space that already feels premium.
Got Questions? Happy to Walk You Through.
It’s just your ad showing in the cinema. Before the movie starts. On the big screen. That’s it. Could be a short 15–30 second spot, could be something a bit more involved. People are already seated and paying attention, so it tends to stick.
Nope. We’ve worked with small local brands too — not just the big guys. You don’t need to do a Marvel-level campaign. Just the right hall, right timing, and a clear message. That’s what matters.
It depends. It might take a few weeks if you already have an ad ready to go. If we need to help with production, approvals, or format conversion, give it more time
Yeah, of course. You can pick the locations — by area, chain (like GSC or TGV), even by hall type. We’ll show you the options, and you choose what fits.
Attention. No skipping, no swiping. Just your brand, front and centre, with full audio and visual impact. It’s not something people scroll past — it’s something they experience.
Cinema ads appear before the movie, in the lobby, or at concession areas. They let your brand reach a focused audience who is already paying attention. Understanding what is cinema advertising helps you pick the right ad type, and the cinema advertising cost depends on the format and location.
Cinemas show ads to earn extra revenue. For brands, it’s a chance to reach a captive audience in a premium setting. Knowing what is cinema advertising helps you see why it works, and even if the cinema advertising cost is higher than some other media, the impact is often much stronger.
Thinking About Cinema Advertising in Malaysia? Let’s Talk.
Got an idea or just curious how it works? Share what you’re aiming for — we’ll walk you through the options, suggest what makes sense, and help you take the first step. No pressure, no fluff.
Sample Creative AdZ
When people go to the cinema, they are a captive audience. They have bought tickets and are seated, making them more receptive to advertising messages.
Cinema screens are significantly larger than typical TV screens, offering a more immersive and impactful advertising experience.
Cinemas often attract specific demographic groups, allowing advertisers to target their ads to particular audiences. For example, certain films may draw in younger viewers, families, or specific interest groups.
Unlike many online ads, cinema ads are generally unskippable. Viewers cannot fast forward or skip past them, ensuring that the entire message is seen.
Due to the immersive nature of cinema advertising, it can have a greater influence on viewers and be more memorable than other forms of advertising.
Cinema ads can complement other advertising efforts, such as television ads, radio ads, static ads or digital ads, providing a multi-channel approach to reaching consumers.
Advantage of Cinema AdZ
Cinema advertising has many benefits, but advertisers should keep their target audience, the movie’s context, and their overall strategy in mind to make sure their ads work well.
Advantage of Cinema AdZ
Cinema advertising has many benefits, but advertisers should keep their target audience, the movie’s context, and their overall strategy in mind to make sure their ads work well.
When people go to the cinema, they are a captive audience. They have bought tickets and are seated, making them more receptive to advertising messages.
Cinema screens are significantly larger than typical TV screens, offering a more immersive and impactful advertising experience.
Cinemas often attract specific demographic groups, allowing advertisers to target their ads to particular audiences. For example, certain films may draw in younger viewers, families, or specific interest groups.
Unlike many online ads, cinema ads are generally unskippable. Viewers cannot fast forward or skip past them, ensuring that the entire message is seen.
Due to the immersive nature of cinema advertising, it can have a greater influence on viewers and be more memorable than other forms of advertising.
Cinema ads can complement other advertising efforts, such as television ads, radio ads, static ads or digital ads, providing a multi-channel approach to reaching consumers.
Cinema AdZ Project Timeline
The overall time required to commence a Cinema Advertising campaign can vary significantly based on the level of early preparation. Typically, this process can range from 4 weeks to 12 weeks.
Upon receiving your inquiry, our team will diligently work on a proposal to recommend the cinema ads that align with your requirements and expectations.
Required time : 2-3 business days.
The client will review the proposal and select the most appropriate options. We will engage in several discussions and negotiations with the client to finalize options.
Estimated time : 3-7 business days.
Upon finalizing , we will proceed to issue the Media Order to the client, thereby officially initiating the Cinema Advertising Campaign process.
Estimated turnaround time: 1-3 business days (subject to client approval).
Depending on the client’s requirements,
the Avyan team can assist with the Content Production process. Alternatively, clients may provide their own content. All content must comply with the regulations set forth by Censorship (Lembaga Penapisan Filem) guidelines.
Estimated time for Production: 14-28 days (subject to client's approval and ad type requirements).
Upon design confirmation,
the Avyan team will submit the Content for
Finas & LPF approval. Detailed information about the product, brand, or service depicted in the content will be requested background checks.
Minimum Time Required: 14 business days
Additional Time for Corrections: 7-10 business days per correction
Upon receiving approval from FINAS, LPF, and the Cinema Operator, we will proceed with converting the video to the Digital Cinema Package (DCP) format. This conversion is essential as DCP is the standard format compatible with cinema projectors.
Minimum Time Required: 1-2 business days
Upon converting to DCP file format,
we will officially commence the Cinema Advertising Campaign by scheduling show dates. The campaign will begin on the day the client’s advertisement broadcasted on particular Cinemas.
Estimated time : 7-14 days (Subjective to the type of cinema operator)
Cinema AdZ Project Timeline
The overall time required to commence a Cinema Advertising campaign can vary significantly based on the level of early preparation. Typically, this process can range from 4 weeks to 12 weeks.